Quantitative & Qualitative Data Collection

For our first timetabled day back at university from the summer we had a presentation day for quantitive & qualitative data collection which we were asked to research and put together during the summer. The reason being to inform our research proposals for this year.

Quantitative

. Quantitative data collection involves surveys and customer questionnaires, which can help you to improve your product and services by enabling you to make more informed decisions

. Its about asking people for their opinion in a structured way to inform your ideas

. To get reliable results it is important that you survey people in large numbers to find a more accurate results.

. Questionnaires can be done 

face to face

over the phone

via post or email

online or via your website

Quantitative research can also be used to compare certain groups of

people to minimize your results and target a certain audience

By repeating surveys you can compare and monitor how opinions change

Quantitative research can be usd to inform your work before the design process, then test the performance of your design afterwards.

Qualitative

Qualitative research aims to provide an understanding of why or how things are as they are. Exploring issues, understanding phenomena and generally answering questions. For example a market researcher may ask a customer how they came to the decision to buy into a certain product.

Unlike quantitative date  collection where there are fixed questions, qualitative data collection would be more of a discussion or topic guide used to explore various issues in depth Feedback: Generally quite impressed, my presentation was a bit to basic, but my understanding of it was recognizable and clear to the audience. Styling, explanation, conduction and examples are some of the key things to think about when putting together a presentation. Quotes are a nice way to break things up and added extras for the audience is a nice way of keeping them engaged. Anything like photographs, video and music can also add a nice touch to any presentation.